Despite the predictions of many, the death of traditional media may not have arrived, just yet. The latest Ipsos Mendelsohn survey of affluent Americans reveals less than 20% of “rich” Americans have embraced newer technologies.
Ad Age Digital brought this interesting news to our attention in their article, “E-Readers Still Beat Tablets Among the Wealthy.” This included the kids of affluent heads of household of the richest Americans (the 20% with incomes of $100,000 or more annually by the Ipsos definition) as owners. On the upside, because of this small number, there is plenty of opportunity for marketers to reach customers with spendable cash.
What I found interesting was the affluents’ use of social media, with 59% using Facebook; less are using Twitter (about 8%). Among the millennials with money, the numbers are 86% and 20% respectively.
Melody K. Smith
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