Labeling or Profiling?

October 17, 2011 / Melody Smith / Comments Off on Labeling or Profiling?

Labeling people based on behaviors is not a new technology or even behavior. This has been done since the beginning of time. However, with the advancement of semantic technology and the flood of data available, it has become overwhelming to discern a simplified approach to organization.

We found this interesting information on Business 2 Community in their article, “Your Taxonomy or Mine?.” It outlines a recent and exhaustive attempt to cut through the clutter and simplify segmentation as part of a Center of Excellence initiative for a major technology company. The project revealed some interesting finds and is definitely worth the read. Especially if you have any interest in social behaviors and trends.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.