Labeling people based on behaviors is not a new technology or even behavior. This has been done since the beginning of time. However, with the advancement of semantic technology and the flood of data available, it has become overwhelming to discern a simplified approach to organization.
We found this interesting information on Business 2 Community in their article, “Your Taxonomy or Mine?.” It outlines a recent and exhaustive attempt to cut through the clutter and simplify segmentation as part of a Center of Excellence initiative for a major technology company. The project revealed some interesting finds and is definitely worth the read. Especially if you have any interest in social behaviors and trends.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.