LocalResponse is now offering an analytics and action platform for marketers. This new adventure will help marketers take advantage of consumer intent by mining mentions and location-enabled check-ins on various social media sites.
This interesting information was found on BetaBeat in their article, “LocalResponse Goes Pro, Launches Analytics Dashboard for Brands to Act on Geo-Targeted Consumer Intent.” The company can analyze both implicit and explicit check-ins by using semantic NLP (natural language parsing). Nice use of semantic technology, but it is important to remember that with social comes collaboration. Having a strategy that focuses on the benefits of social media, and using it to their advantage, can have dynamic results.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.
