Semantic Technology Needs A Solid Taxonomy

The changes in retail traffic and popularity of things like GroupOn, Try It Local, etc. are motivating GeoCommerce to complete the process of consummating strategic relationships to ensure their footing in the future of consumer identification and authentication.

PR.com brought this news to our attention in their article, “GeoCommerce Enters Into Strategic Relationships.” GeoCommerce has built an extensive platform for identification and authentication of the consumer using semantic matching technology. By targeting a specific consumer’s wants and needs, they can create incentives via rewards programs.

Seems like smart use of semantic technology. Let’s just hope they don’t forget that without thorough indexing against a solid taxonomy, semantic technology can’t make the connections necessary for true findability. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

About the Author: Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

Semantic Technology Needs A Solid Taxonomy