The Shift in Reading Behavior

Members of the National Federation of Advanced Information Services (NFAIS) may be interested in a report stemming from a survey of 19,000 individuals conducted by Tracy Gardner and Simon Inger. The report came from a 6-month research project and has the backing of leading publishers within the International Association of Scientific, Technical & Medical Publishers (STM). It examines changing reader behavior between 2005 and 2012 and looks at the resulting impact on publisher and library web site design and function.

Frankly, more than NFAIS members should be interested in this information, since this shift has an impact on every field and industry. The full report can be purchased, but check out the summary here for free.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

About the Author: Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

The Shift in Reading Behavior