Getting search results that include more advertisements than results can be very aggravating. This is only getting worse as semantic search continues to evolve. The search engine takes into consideration other robust content they discern we are interested in and include it in the results.

This topic was inspired by Internet Retailer’s article, “The new world of semantic search.” For marketers, this situation is a good thing. It increases their reach to their consumers and that, in the end, increases sales.

Semantic technology requires a special knowledge of terminology and coding to reduce errors. Access Innovations, developer of the M.A.I. machine-assisted indexing system and specializing in complex coding, tagging, and indexing, provides a range of services that deliver tag integrity.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.