The Knowledge Graph Approach

By Melody Smith|March 8th, 2013|News, search, semantic|Comments Off

Last year Google released Knowledge Graph, a database of over 570 million items of information. This was their demonstration of what a semantic search engine and structured data could bring to the table.

eConsultancy.com brought this topic to our attention in their article, “Google’s Knowledge Graph: one step closer to the semantic web?” Google’s approach up until this point has been fairly simple. Their goal was to lead users towards web pages which their algorithm deemed appropriate for their query.

The Knowledge Graph is a huge shift in that approach. By attempting to establish associative context, the Knowledge Graph approach tries to understand the query rather than just copying it.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

About the Author: Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

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The Knowledge Graph Approach