Semantic Technology for Advertisers

May 31, 2013 / Melody Smith / Comments Off on Semantic Technology for Advertisers

Vertical Search Works (VSW) utilizes both human and machine intelligence to reach their objectives for advertisers, agencies, and publishers. VSW’s Security Integrity Process (SIP) can seriously reduce the risk of ad fraud and malware.  This interesting information was found on Business Wire in their article, “Vertical Search Works Introduces Security Integrity Process (SIP), Evaluates Ad Impressions for Quality and Brand Safety.”

This search technology company uses SIP verification for each site that is added to Vertical Search Works’ publisher network to allow brands to advertise with more confidence and provide publishers with benchmarks.

VSW serves nearly 2.8 billion ad impressions month over month – all of which are SIP-verified – across the family, food, entertainment, garden, home, wedding and woodworking categories of their semantic ad matching solution – VSW FeatureLink™.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.