Semantic search continues to develop and be even more integral to information management, but how does it affect your efforts to identify and employ keywords? This is assuming that keywords even matter anymore. How does it help make your content findable? This interesting topic was found on Brandpoint in their article, “Are Keywords Necessary in a Semantic Search World?”
Semantic search returns much more specific answers to search queries, rather than the previously deployed hierarchical list of approximations Google guessed the user meant. In the pre-Hummingbird days, content was created around keywords, which were then strategically placed in the hopes of attracting links back to the website, increasing its rank. The more links you had, the more confidence search engines placed in the trustworthiness of the website, and this was then reflected in the search engine results pages for the website — producing more visitors and ultimately more revenue.
Even with semantic technology powering search, information management for any type of business is critical for fast, easy, and comprehensive findability. One key way to ensure this is through a solid taxonomy, based on standards, built by someone with years of experience in the field.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.
