Though the word ‘synonym’ means a word with the same or similar meaning as another word, the choice of a word can drastically alter the meaning and the interpretation of any communication. This topic was inspired by the article, “Architype: Civic Studies” from the online magazine, PhillyMag.

Making content findable by users has become easier and more intuitive through semantic search, a technique used to determine the actual intent and contextual meaning for the keywords that a person types into a search engine. It works on the principles of language and is based on the context, substance, and intent and concept of the search phrase. Semantic search can also incorporate location, synonyms of a term, current trends, and other natural language elements as part of the search. This is where trouble often starts. Care must be taken with assigning synonyms.

Semantic technology requires a special knowledge of terminology and coding to reduce errors. Access Innovations, developer of the M.A.I. machine-assisted indexing system and specializing in complex coding, tagging, and indexing, provides a range of services that deliver tag integrity.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.