Networked Insights has launched a new analytics capability called Pinpoint that allows marketers to determine why a metric is up or down within seconds. Business Wire brought this news to our attention in their article, “Real-Time Technology from Networked Insights Makes Big Data Actionable for Brands.”

This new technology is available through their platform known as Kairos, which is built upon a semantic language network that is constantly analyzing and comparing billions of social data points.

Pinpoint works by constantly organizing and categorizing more than 15,000 linguistic signals to understand why consumers are engaging across social media. We have long known the how. It is time to understand the why. Pinpoint analyzes the spikes that occur. New and emerging sub-themes are highlighted and quantified to illustrate the reasons behind the spike.

Social media impacts communication, marketing, and news – to name just a few of the obvious areas. In the half-full glass realm, digital technology, the internet, and social media are giving organizations new ways to promote their services and products, as well as engage with audiences. Understanding that relationship better can only increase the value of the interactions.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.