The Value of Social Data

June 3, 2015 / Melody Smith / Comments Off on The Value of Social Data

Social media is no longer just about entertainment or visiting with friends. Gone are the days (mostly) when employers blocked or discouraged social media activity, because they have seen where employee participation can increase the value of opinion and contribution. All employees, regardless of their title or role, become customer service agents. TechRepublic brought this interesting news to us in their article, “5 hidden talents of a social strategist wizard.”

Unfortunately, social media use can also work against the enterprise. If every employee is on Facebook every day socializing with old school friends or playing sugar crush games, productivity goes down the drain.

There are strategies and best practices that can be employed to find that happy medium and make social media work for you and your employees.

In this information-based, real-time society we live in, social data is fast becoming the tender to trade.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

 

 

Posted in ,

Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.