The wave of change from print to digital was, and still is, exhilarating and frightening. Digital delivery opens up many new possibilities, but at the end of the day the quality of your content is still important. However, unless users find your content, they will never know just how good it really is. This interesting topic was found on LinkedIn in the article, “Confessions of a Former Content Junkie.”

The first five results on a Google search account for 70 percent of all the clicks and results six through ten account for less than 4 percent.

This isn’t a post about search optimization, this is about the foundation of your content – your platform. More than 40 percent of people will abandon a website that takes more than three seconds to load.

Whatever you are searching for, it is important to have a comprehensive search feature and quality indexing against a standards-based taxonomy. Access Innovations is known as a leader in database production, standards development, and creating and applying taxonomies.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.