Everyone knows a business is only as strong as its customer relationships. With social media, those relationships have never been more important. This interesting topic came from Your Story in their post titled, “Customer is king, and SaaS-based TrueSemantic helps companies get his approval.”

TrueSemantic is a Software as a Service (SaaS) product that helps companies collect real-time customer feedback across websites, mobile apps, app stores, feedback email, SMS, review sites and social media. They can also analyze the feedback in the context of operational, customer and financial data. Depending upon the depth of information, that can take anywhere from 10 minutes to a maximum of two days. This empowers employees to resolve customer issues in real-time and make customer centric process improvements on a daily basis.

TrueSemantic launched in April 2015 and they plan to open up to a larger customer base by March 2016.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.