TechTarget has released two significant developments lately and they both focus on China. Their online lead visualization tool, the Activity Intelligence™ Dashboard for China marketing campaigns, and a Simplified Chinese version of the dashboard that will give technology vendors who are focused on generating demand in China a rich view of relevant content consumption behavior at both the individual contact and account levels. This interesting information came from their release, “TechTarget Launches Its Activity Intelligence™ Dashboards and Award-Winning Website Layout in China.

The Activity Intelligence Dashboard presents marketers and salespeople with insights into campaign activities, overall vendor mindshare, and a timeline of content downloads to identify spikes in activity. By redesigning their 13 Simplified Chinese websites, they are more responsive for mobile-optimized viewing, have improved content categorization to map to technology purchasing cycles and able to better cross-promote relevant content.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.