Trust is not likely to be a word used by many users when it comes to search results and ranking. The algorithms used in secret by search engines do little to build trust. This interesting information came from DATAVERSITY in their article, “Trust and Semantic Search.”

Trust is achieved through ascertaining the reliability of data sources and using formal logic when deriving new information. Computers leverage or mimic this factor from human behavior in order to derive algorithms that provide relevant search results to users. In other words, humans must trust that the “cloning” of their behavior is accurate.

Whatever you are searching for, it is important to have a comprehensive search feature and quality indexing against a standards-based taxonomy. Choose the right partner in technology, especially when your content is in their hands. Access Innovations is known as a leader in database production, standards development, and creating and applying taxonomies.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.