OpenText has been named a leader in digital asset management (DAM) for customer experience in a Forrester report that highlighted OpenText Media Management’s strengths around metadata, taxonomy and business process workflow. Yahoo Finance brought this news to us in their article, “New report names OpenText as a Leader in Digital Asset Management for Customer Experience.”

The Forrester Wave study uses a combination of data sources to assess the strengths and weaknesses of each solution, including vendor surveys, product demos and customer reference calls.

Digital asset management (DAM) is more than just a product. It is a strategy, and courses are actually taught on its application. Any successful DAM implementation and system requires more than just new technology; it requires a foundation for digital strategy.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.