Digital asset management (DAM) is more than just a product. It is a strategy, and courses are actually taught on its application. There is also a DAM Foundation, which among other things works to bring standards to the DAM field. CMS Wire brought this interesting information to us in their article, “DX Leaders: People and Process First, Then Focus on the Technology.”

DAM plays an essential role in delivering quality customer experience. It is more than sales. When used appropriately, DAM systems can enhance communication and marketing processes as a whole. The key to making this happen is metadata.

Metadata development is a strategic imperative in the endeavor to effectively manage organizational knowledge. Building a DAM or even a content management system (CMS) without a metadata plan is an example of the absence of strategy.

Any successful DAM strategy and system requires more than just new technology; it requires a foundation for digital strategy.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.