Digital marketing faces the same challenges from technology changes as any other business. Perpetual growth is what digital marketers are striving for and the target is constantly moving. This interesting information came to us from CustomerThink in their article, “The Future of AI in Digital Marketing.”

These challenges pressure digital marketers into the search for the next big technological break or automation product. The normal challenges don’t disappear though, things like limited budgets, expertise, and efficiency still must be considered.

Some of the technologies that can help digital marketing teams greatly increase the efficiency of their processes include artificial intelligence (AI) based and machine learning tools.

Semantic analysis allows machines to identify the basic language structures within text, group and process them according to requirements. Semantic analysis is also used to identify word patterns.

The constant need for innovation in digital marketing stems from the internal pressure that’s being generated in practically any online business. Digital marketers should fully embrace the power of AI to augment their routines and marketing tactics.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.