Digital used to be considered new and inventive. In many situations it is now the norm and expected. The Bookseller brought us this interesting information in their article, “To digital or not to digital: which way will publishing jobs jump?

New platforms and trends are emerging all the time, and consumers are interacting with brands and with each other in new ways, all of which leads to the need for new roles to strategize the approach and capitalize on it in an integrated way.

As a result of this digital technology assimilation, a new kind of strategist is being born: analytical visionary creatives whose knowledge of data and human behavior allows them to help organizations re-orientate their strategic vision towards more nimble, customer experience-influenced products and services.

For publishers, it’s almost inevitable that they will start to bring more specialized roles in-house and, due to the type of business, they will likely hang on to the “digital” word for quite a while to distinguish from paper, which has not completely disappeared.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.