CIENCE has announced the acquisition of Leadware, an outsourced people-as-a-service company that provides cost-efficient sales development personnel for high-growth sales organizations. Benzinga brought this news to us in their article, “CIENCE to Acquire Leadware, Adding Human Intelligence to Machine Learning.”

This merger of skills integrates the best of artificial intelligence (AI) machine learning into the research, sales assistant, and sales development domains. They will continue to operate under the name CIENCE, reflecting the corporate goal of merging human intelligence with machine learning in constant experimentation.

The plan is to work together to refine the automated platform built by CIENCE for lead generation, management and prospect outreach. The platform uses machine learning and semantic analytics to deliver highly personalized communication, which helps increase conversions and dramatically speed up lead development.

Data-driven science is an interdisciplinary field about scientific methods, processes and systems for extracting knowledge or insights from data in various forms, either structured or unstructured.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.