Traditional broadcasters are increasingly faced with changes and transitions. The biggest challenge yet may be how big data is driving transformational change. IBC brought this interesting information to us in their article, “Data: the key to successful broadcasting and content delivery.”

Data is key to the media broadcasting industry’s efforts to develop sophisticated audience engagement and drive content creation for broadcasters to remain leaders in a competitive landscape. Transitioning SDI hardware to cloud-based IP solutions enables broadcasters to develop insights into audience viewing habits and generate customer-specific metadata with an internet first approach.

Data related to audience demands combined with artificial intelligence (AI) and machine learning (ML) will allow broadcasters to efficiently learn audience habits, making their content delivery platforms more reliable and ultimately bring a profitable return on investment, which makes everyone happy.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.