To be successful in business, every organization must find a way to accurately forecast and predict the future of its market, not to mention its internal operations. DATAVERSITY brought this news to us in their article, “Do Citizen Data Scientists Mark the Death of Data Scientists?”
Having a better understanding of customers’ buying behavior is not a new goal. With business Intelligence and the advent of predictive analytics, organizations are creating what has been labeled as citizen data scientists. This enables the average business user to leverage sophisticated predictive algorithms and business intelligence tools without the expertise and skill of a trained data scientist.
This means users who are not statisticians, data scientists, programmers or analysts are situating themselves to make business decisions, share data, and report and present data in a way that allows the organization to identify trends, patterns, opportunities and challenges. Is that a good thing?
There are mixed opinions and only time will tell what the results of this new approach will be. In the world of real-time analytics and solutions, it has potential for positive results, and, like most new things, it can be abused.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.