The amount of data that’s being created and stored on a global level is almost inconceivable, and it just keeps growing. Big data is often referred to as large amounts of information, but it is more than that. Big data is a term that describes the large volume of data – both structured and unstructured – but it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. DATAVERSITY brought this news to us in their article, “A Brief History of Big Data.”

Big data is revolutionizing entire industries and changing human culture and behavior. There is even more potential to glean key insights from business information with big data. However, only a small percentage of data is actually analyzed. What does that mean for businesses? How can they make better use of the raw information that flows into their organizations every day?

Melody K. Smith

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