The use of artificial intelligence (AI) is becoming very common in the West. For other countries, especially those in the Middle East and India, they are still discovering the benefits of the technology. This interesting topic came to us from Financial Express in their article, “How AI can help brands improve engagement.”

Though the AI market is still at a nascent stage in India, companies are beginning to realize the advantages that this game-changing technology brings to today’s hyper-competitive business scenario. One of the biggest roadblocks in the active adoption of AI across industries is the sheer scarcity of appropriately skilled professionals. There are simply not enough data scientists to interpret massive amounts of data being generated every day, a service that cognitive computing can offer.

The time for cognitive computing and AI is here and India is embracing this technology, especially with the government’s keen interest in pioneering the country into a technologically competitive economy.

Melody K. Smith

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