Voice search has advanced since Apple debuted Siri in 2011. For example, the voice-enabled home assistant is quickly becoming commonplace in the American household, with various technology giants each having their own version designed to answer questions, play music, and control home utilities. But what is next? What task would the consumer most like assistant with? This interesting topic came to us from Retail Customer Experience and their article, “Voice search and the future of retail advertising.”

Think retail. There are many who believe voice searches will make up at least half of all searches by 2020. The implications for retail are becoming more apparent.

With the growing popularity of voice assistants, retailers will need to adapt from simple text queries to complex conversational queries. Businesses will continue to innovate and drive customer interest to their store. Taking a strategic approach to voice search marketing is one way to build brand awareness and loyalty.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.