Big data is no longer new news. It is has made it to the mainstream and businesses are reporting tangible results. But has the full potential of big data been reached? DATAVERSITY brought this interesting information to our attention in their article, “Big Data, Make Room for Precision Data.”

A recent survey of executives in various industries reported a variety of successes for both data and analytics programs. Eighty-six percent said that their organizations had been at best only somewhat effective at meeting their primary objectives for these projects.

Companies continue to look for quicker ways to gain more value from their data assets. In the process they are learning that bigger is not always better when it comes to data. It’s a question of leveraging just the right amount of data, focused on a specific, high-return business challenge. Precision data delivers great results from tightly focused data sets at high levels of accuracy.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.