The fear of a data breach weighs heavy on the minds of many organizational leaders. In fact, a recent study revealed that close to half of all enterprise brands believe they have a probable or greater risk of a website data breach. This important information was brought to our attention by The Drum in their article, “46% of enterprise brands fear website data breach.”

Given the frequent headlines concerning high-profile businesses which have fallen victim to hackers, many worry that they will fall to a similar fate. Perhaps more concerning is that 67% of respondents freely conceded that they had implemented no marketing security for their website.

Further findings from the survey found that 41% had already fallen victim to a marketing security incident while concerns were raised that 13% of brands in the study would review the security of their customer data just once every six months.

This risk-taking approaching is of concern to many. Especially when you consider that only 30% of those surveyed believed themselves to be fully prepared for any future breach.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.