The Guinness World Records (GWR) isn’t the first place you would think of that would be struggling with a data storage challenge. ZDNet brought this interesting information to us in their article, “Cloud computing is the key to digital transformation at Guinness World Records.”

People from anywhere on the globe can apply online for a record attempt. Any attempt must be measurable and repeatable, and this often requires evidence in the digital format. Wannabe record breakers need to provide evidence, which usually includes video, photos and witness statements. Because of a huge upswing in public interest, this is causing a bit of a data management and storage challenge. It is time to look to the clouds for some relief.

Between a standardized web-based records management platform and a digital asset management (DAM) system, GWR is enhancing public access to the digital data, while still producing the infamous book.

Melody K. Smith

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