Digital transformation is the new vogue word in technology. While the exact definition varies depending upon who is talking about it, the basic notion is organizations need to take advantage of their own data – their most valuable resource. Transforming the organization to work more digitally results in a deeper understanding of customers, markets, competitors and trends. Forbes brought this interesting topic to our attention in their article, “Why Most Digital Transformations Will Fail.“
This digital transformation is something that every company needs to do for now and the future. While digital transformation is predominantly used in a business context, it also impacts other organizations such as governments, public sector agencies and organizations which are involved in tackling social issues such as pollution and aging populations. By leveraging these existing emerging technologies, the results can be profound.
Digital transformation is not just about disruption or technology. Taking a step back and holistically looking at (and questioning) the many digital changes and initiatives at several levels within various departments across the extended organization is key for digital transformation success. A step many ignore.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.