Data analytics have come into their own. They are being used in new and exciting ways across a variety of industries. Information Age brought this interesting topic to us in their article, “A look at data analytics trends for 2019.”

Data analytics is the science of analyzing raw data in order to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption.

If, like me, you are a frequent online shopper, you know that everything from the first search through your customer journey will have been quantified in some way. Your data will have added to a larger data set filled with other customers data. Data engineers will then use data analytics platforms to try and extract insights. These datasets have great potential to create a more efficient service that delivers a more targeted customer experience.

Data analytics has become one of the driving forces for digital transformation efforts around the world. In 2018 alone, big data adoption increased to 59% from 17% in 2015.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.