The latest scary word to come out of technology is deepfake. What is it exactly and what are the prime fears surrounding it? Business Insider brought this topic to us in their article, “A deepfake pioneer says ‘perfectly real’ manipulated videos are just 6 months away.

Deepfake is a technology invented in 2014 by Ian Goodfellow, a Ph.D. student who now works at Apple. Most deepfake technology is based on generative adversarial networks (GANs), which enable algorithms to move beyond classifying data into generating or creating images. This occurs when two GANs try to fool each other into thinking an image is “real.”

It will get to the point where there is no way that we can actually detect deepfakes anymore. The advancements in artificial intelligence (AI) are enabling deepfakes to become more believable, and more difficult to decipher real videos from doctored ones. This has raised many concerns about spreading misinformation, especially as we head into the 2020 presidential election. Deja vu anyone?

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.