Many types of businesses are harnessing the power of artificial intelligence (AI) in their business operations – including financial and marketing facets. Recently, Prudential revamped its marketing organization with the goal of leveraging data science and analytics more effectively. Digital Insurance brought this interesting information to our attention in their article, “Prudential reorients marketing around AI, data science.”

Seeking to unlock the potential of data, technology, and AI to deliver personalized experiences is the new trend for most progressive, forward-looking organizations. If they want to be relevant in this world of technology-driven business, they must use those emerging technologies to drive deeper relationships with customers and build new ones.

That’s not to say the operations of an organization cannot be improved by these same emerging technologies. The accelerated underwriting initiative, powered by AI, can help more applications get processed faster by leveraging third-party data to supplement application data.

AI and data science will likely continue to drive innovations in how an organization operates and succeeds.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.