Big data analytics is the often complex and arduous process of examining large and varied data sets to uncover information, such as hidden patterns, unknown correlations, market trends and customer preferences. Analyzing this data can help organizations make better informed business decisions, develop more agile marketing strategies, and ultimately increase their bottom line. This interesting topic came to us from Growth Business in their article, “The future of the workforce and the promise of data analytics.

Big data analytics is expected to be worth $274 billion pounds within two years as companies begin to realize its business growth potential. How can you harness the power of data analytics for your business?

The concept of big data has been around for years and most organizations now understand that if they capture all the data that streams into their businesses, they can apply analytics and get significant value from it. Back in the 1950s, decades before anyone ever used the term big data, businesses were using basic analytics to uncover insights and trends.

Melody K. Smith

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