Data strategy describes a set of decisions that together chart a high-level course of action to achieve high-level goals. This includes business plans to use information for a competitive advantage as well as support enterprise goals. It has never been more important that an organization have one. Business 2 Community brought this interesting information to our attention in their article, “Why You Need to Establish a Data Strategy Now.”

Data is a powerful tool for marketers around the world. By leveraging customer and prospect data, you drive successful campaigns that resonate with your audience in exciting new ways. But first your organization needs to have the right data strategy in place.

In order to make the most out of the data you collect, you need to have the necessary governance plan in place. Data governance boils down to operating procedures for data collection, storage, and utilization. There needs to be a clear policy on how data is collected and what data is collected.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.