Artificial intelligence (AI) can be found in every business line. It is enhancing areas previously thought untouchable by machines. This leaves many wondering how AI and machine learning technologies are going to influence the world of search engine optimization (SEO) – the methods organizations use to rank increased in search engine outcomes pages. This interesting topic came to us from Digital Market News in their article, “How Will AI Change the Future of SEO?

Google is already making use of emerging technologies in a few alternative ways and it’s only a matter of time until it advances.

RankBrain is a machine learning-based application designed to improve Google’s Hummingbird algorithm, which launched in 2015. The Hummingbird was initially rolled out with semantic search capabilities.

RankBrain was a modification that allowed Google to review huge portions of consumer search information and mechanically enhance its interpretation of consumer phrases. It’s been self-updating and enhancing ever since. This is an important indication of how search will evolve in the future.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.