Analytics has long been the bible of data and insight. It’s easy to forget that analytics are only as good as the data that informs the results. Digital Insurance brought this interesting topic to our attention in their article, “After the pandemic, can insurers still trust analytics?

The pandemic has changed the business environment. It has forced processes to go digital, some for the very first time. Even with the pandemic, the importance of data and analytics has not changed.

Because more data is being generated from more points of origin today than at any time in human history, the data that is generated has been questioned regarding its quality and integrity. Therefore, decisions made based on that data are also questionable.

Changes in underlying assumptions and relationships between data elements due to COVID-19 have triggered this decay in trust. When the pandemic ends, how will organizations correct the potentially wrong data?

Melody K. Smith

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