Taxonomies, categories, classifications – whatever you call them, they provide order and hierarchy. This interesting information came to us from Venture Beat in their article, “App Annie: Game IQ is a taxonomy to help publishers understand mobile game categories.”

Biologists have created and continue to perfect a taxonomy of animals to help us understand the natural world better. Mobile insights and analytics firm App Annie is doing the same for games with the launch of Game IQ, a new taxonomy service that uses data science to categorize thousands of apps in a way that helps publishers better understand audiences.

This new app can put each game into a category that includes a genre, a subgenre and modifier tags, as well as intellectual properties. Because game creators haven’t added a lot of nuance, initially marketers couldn’t go as deep into the data. If a mobile marketer wanted to find out exactly which game competes with theirs, that analysis would’ve been tricky before. More than 27,000 games have already been categorized.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.