Google is infusing Analytics with machine learning to help highlight data that’s important to marketers. Tech Crunch brought this interesting news to our attention in their article, “Google Analytics update uses machine learning to surface more critical customer data.”
A key feature of Google’s artificial intelligence is that it learns as it goes, meaning the more analysts use it, the more accurate and useful the tool will become.
Digital information is at the top of everyone’s minds when making business decisions today. Understanding and integrating that information can be a tough challenge. Measuring insights and taking timely action based on the results can be even tougher.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.