Everyone wants a little extra advantage when it comes to making strategic business decisions. The idea of a virtual crystal ball can be realized through analytics. Analytics Insight brought this interesting information to our attention in their article, “Finding Opportunity in Business Data Means Planning Ahead.”

In many cases, knowing when to seize momentum can be critical to a success of a strategy. Not every decision will significantly change the fortune of a company, but every single one will either positively or negatively impact a business outcome.

The recent explosion in big data has resulted in major investments in data analytics and business intelligence software. This is a trend that has continued through the accelerated adoption of machine learning and artificial intelligence (AI). The data, on its own, is not translating into better decision-making. Many organizations are looking for software to help them make more informed decisions based on their data.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.