It is no secret that the COVID-19 pandemic accelerated digital transformation strategies. As the fight against the virus continues to shift the way people work, socialize and conduct business, new tools are being developed and older ones dusted off .Tech Republic brought this to our attention in their article, “Digital transformation or bust: Report highlights digital-native necessity.”
To stay competitive in this new business and economic environment requires new strategies and practices. Executives are taking note of this fact by recognizing technology’s strategic importance as a critical component of the business, not just a source of cost efficiencies.
Companies that have executed successful responses to the crisis have adopted a range of technology capabilities that others haven’t. In the age of telecommuting work at a new scale, many companies have tapped cloud solutions to enable remote teams. There has also been a rapid shift toward interacting with customers through digital channels.
The use of data in relation to customers is critical to continue engagement even beyond the pandemic. At Access Innovations, we classify your data within the context of your particular industry and unique data situation, so that the enriched content can be used for analysis and a deeper understanding of your knowledge base.
Melody K. Smith
Sponsored by Data Harmony, harmonizing knowledge for a better search experience.