If a core component of your content strategy consists of identifying keywords and incorporating those throughout the content on your website, then your content is likely not going to reach the search engine page ranking you need to produce the results you want. Search engines have now prioritized semantic search in their algorithms and are no longer keyword-centric. This interesting topic came to us from Entrepreneur in their article, “How Content Marketing Became So Saturated.”

Content marketing has been a favorite strategy of entrepreneurs in practically all industries for the past decade or so. It fell into the group of other online marketing tactics such as search engine optimization (SEO) and social media marketing, but their return on investment (ROI) wasn’t as obvious. This is one reason why content marketing has become so popular.

At the end of the day, content needs to be findable. Data Harmony is a fully customizable suite of software products designed to maximize precise, efficient information management and retrieval. Our suite includes tools for taxonomy and thesauri construction, machine aided indexing, database management, information retrieval and explainable artificial intelligence to help you find the information you need when you need it.

Melody K. Smith

Sponsored by Access Innovations, changing search to found.