Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. The rapid increase in the use of mobile devices for personal use and work, a shift sometimes referred to as the consumerization of IT, has increased the potential for digital disruption across many industries. This interesting topic came to us from Analytics Insight in their article, “How Digital Technologies are Evolving from Traditional to Disruptive.”

Digital disruption typically happens after a digital innovation, such as big data, machine learning, internet of things (IoT), etc. Digital innovation then affects how customer expectations and behaviors evolve, causing organizations to shift how they create products and services, produce marketing material and evaluate feedback.

We live in an era of disruption in which powerful global forces are changing how we live and work. It is clear that disruptive technology lies in the future of businesses in almost every sector. 

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Melody K. Smith

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