ChatGPT is a natural language processing tool driven by artificial intelligence (AI) technology that allows you to have human-like conversations and more with a chatbot. The language model can answer questions and assist with tasks such as composing emails, essays, and code. Harvard Business Review brought this topic to our attention in their article, “Generative AI Won’t Revolutionize Search — Yet.”
Although the core function of a chatbot is to mimic a human conversationalist, ChatGPT is versatile. Generative AI has the potential to drastically change what users expect from search and companies such as Microsoft and Google are counting on the potential yield to guide their product development. Despite the buzz around ChatGPT, however, there are major challenges to overcome, before these tools can reach the scale, robustness, and reliability of an established search engine such as Google.
Add to that the fact that most organizations have little knowledge on how AI systems make their decisions and how to apply emerging tech, machine learning, and AI for profit, and organizational self-knowledge becomes a foremost priority.
Melody K. Smith
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