The advertising industry has evolved considerably in the past century. Now diversified and modernized, the mid-century Madison Avenue advertising ecosystems are disappearing. What caused this shift? There has been at least one tool that’s been especially vital to this evolution – artificial intelligence (AI). This interesting topic came to us from Ad Age in their article, “How Machine Learning Can Create a More relevant, Profitable E-Commerce Experience.”
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.
Despite the clear value of relevance, most e-commerce brands miss the mark. By rethinking the customer journey and delivering relevant experiences tailored to each individual customer, e-commerce brands can create new profit streams that improve their bottom line without hurting their core business. This is where machine learning shines.
Explainable AI is not only powerful but transparent. It allows users to comprehend and trust the results and output created by machine learning algorithms. Data Harmony is a fully customizable suite of software products designed to maximize precise and efficient information management and retrieval. Our suite includes tools for taxonomy and thesaurus construction, machine aided indexing, database management, information retrieval, and explainable AI.
Melody K. Smith
Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.