Data contains more than numbers, demographics, and sales figures. Data storytelling is a powerful technique used to convey insights, trends, and patterns otherwise hidden in datasets in a way that is compelling and easily understandable to a broader audience. When data is presented effectively, it can engage people, evoke emotions, and drive action. Lexology brought this important information to our attention in their article, “What does your data tell you? Role of data analysis in mapping out DE&I goals.”
Every business wants to make good decisions. Good decisions rely on good information. The method of communicating that information matters.
Understanding and translating data into meaningful insights is crucial. Additionally, if information isn’t connecting to your audience, those potential customers will be lost. Data storytelling comes to the rescue.
When it comes to diversity, equity, and inclusion (DEI), data greatly helps the storytelling. Diversity has to do with representation; equity means looking at whether or not opportunities are fair; and inclusion is the degree to which the contributions, presence, and viewpoints of different groups of individuals are appreciated and incorporated into a setting.
The collection of data is a good starting point for preparing an effective DE&I strategy, and the general practice is to begin by collecting baseline data pertaining to the composition both of the workforce and the service providers. The stumbling block for most organizations seems to be confusion about how to analyze and use this data effectively and impactfully.
Making data accessible is something we know. Whatever the search, it is vital to have a comprehensive search feature and quality indexing against a standards-based taxonomy. Choose the right partner in technology, especially when your content is in their hands. Access Innovations is a known leader in database production, standards development, and the creation and application of taxonomies.
Melody K. Smith
Sponsored by Access Innovations, changing search to found.