Artificial intelligence (AI)-powered systems can analyze data from hundreds of sources and offer predictions about what works and what doesn’t. AI can also deep dive into data analytics about customers and offer predictions about consumer preferences, product development, and marketing channels. This interesting information came to us from IT Web in their article, “The (near) future of AI in data analytics.”
Having seen this technology infiltrate almost every sector and understanding the trends, it’s important for data analysts and professionals to understand how it will impact their field moving forward.
Data analytics alone works by detecting patterns based on historic data for establishing trends, while AI involves not only data analysis but the formation of assumptions and the ability to make decisions at rates and using insights beyond human capacity.
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Melody K. Smith
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