The future of marketing is driven by technology, data, and consumer behavior. There are also strong emphases on delivering personalized, engaging, and socially responsible experiences for customers. What does this mean for day-to-day data management? Business Day brought this interesting information to us in their article, “Technology, data, consumer behaviour driving future of marketing – Experts.”
Data-driven marketing is when marketing teams build their strategies based on the analysis of big data. This analysis will offer insights into customer preferences and broader trends that stand to impact the success of a marketing campaign. When using a data-driven strategy, marketing teams can drastically increase the chances that their target audience will click on their ad, join their webinar, read a blog post, or perform another action that drives a conversion goal. Overall, taking a data-driven approach to marketing allows teams to make more informed decisions.
Making data accessible is important. Whatever the search, it is important to have a comprehensive search feature and quality indexing against a standards-based taxonomy. Choose the right partner in technology, especially when your content is in their hands. Access Innovations is known as a leader in database production, standards development, and creating and applying taxonomies.
Melody K. Smith
Sponsored by Access Innovations, changing search to found.