Artificial intelligence (AI) is expected to have a profound impact on the future of search, transforming the way people find information and interact with search engines. Search Engine Land brought this important subject to our attention in their article, “How AI will affect the future of search.”

One of the more significant ways is with AI algorithms, particularly machine learning and natural language processing models (NLP), can better understand user intent and context. This leads to more accurate and relevant search results, improving the overall search experience.

AI can understand the meaning behind words and phrases, enabling semantic search. This goes beyond keyword matching and considers the context and relationships between words, leading to more nuanced and contextually relevant results.

As AI technologies continue to advance, the future of search is likely to be characterized by increased intelligence, personalization, and a seamless integration of various modalities, making it more efficient and user-friendly.

Search has become more intelligent, personalized, and diverse, leveraging technologies to deliver faster and more accurate results across a wide range of platforms and devices. Making the content findable is important to knowledge management.

Melody K. Smith

Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.