In an era where data fuels innovation and technology reshapes industries, trust has emerged as the cornerstone of digital interactions. As organizations harness the power of artificial intelligence (AI) to drive efficiency, enhance customer experiences and unlock new opportunities, the concept of digital trust has taken center stage. Within this landscape, generative AI, a subset of AI that produces creative outputs such as text, images and music, presents both promises and challenges in shaping digital trust. This topic was brought to us by Forbes in their article, “Generative AI And The Risk Around Digital Trust.”

Transparency is essential in building trust between AI systems and users. Organizations deploying generative AI must be transparent about its capabilities, limitations and potential biases. By providing clear explanations of how AI-generated content is created and the data sources involved, organizations can empower users to make informed decisions and mitigate concerns about manipulation or misinformation.

Generative AI holds immense potential to reshape industries, drive innovation and enhance human creativity. However, realizing this potential requires a concerted effort to prioritize transparency, accountability and ethical AI practices. By embracing these principles and fostering collaboration across stakeholders, organizations can nurture digital trust in generative AI, paving the way for responsible AI innovation and meaningful human-machine interactions in the digital age.

The biggest challenge is that most organizations have little knowledge on how AI systems make decisions and how to interpret AI and machine learning results, not to mention generative AI. Explainable AI allows users to comprehend and trust the results and output created by machine learning algorithms. Explainable AI is used to describe an AI model, its expected impact and it potential biases.

Melody K. Smith

Data Harmony is an award-winning semantic suite that leverages explainable AI.

Sponsored by Access Innovations, changing search to found.